Management by Mission
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Today, the vast majority of companies have an official corporate mission statement. But what started as a high-level expression of the purpose of a company is increasingly filtering throughout all levels of the organization, providing focus to everything from departments and divisions, to individual projects and initiatives, and even to job descriptions. This use of the mission statement as a means of inspiring activity at different levels the organization has come to be termed management by missions (MBM).
Different forms of MBM can be seen in action in all types of companies around the world, these companies find that engendering a shared sense of purpose among employees translates into improved performance.
Over the course of the 20th century, management by objectives (MBO) became established practice, based on the notion that the best way of moving the organization toward a common goal was to set clear, measurable objectives for employees and then mark their progress. Now, in the 21st century, MBM is gaining traction, as companies embrace a richer understanding of what it means to motivate people and the special role of missions in getting people to work together and raise their performance.
During the panel we will discuss several practical cases of management by missions over the world. As special guest, we will talk with Reem Younis, Owner and Co-Founder of Alpha Omega, a high-tech medical device company in Israel devoted to the purpose of improving lives by developing work environments where Jews and Arabs can work together in harmony.