Zahraa is a communications and events strategist focused on providing FinMark's clients with high-level counsel and the development and execution of marketing and communications strategies, campaigns and events. She has co-founded FinMark Communications with her business partner Laila Danesh and set up offices in Bahrain and London in 2010. She has more than 20 years of experience working in the GCC financial services industry and in regional communications and events management. Zahraa is a native of the GCC region and an Arab speaker giving her strong insight and the ability to add value to her clients' efforts to navigate the Arab media and business and investor culture. She began her career in the insurance sector at the region's largest insurer, Arab Insurance Group (ARIG), where she worked in the development of new products and business lines. Soon after moving into the communications industry, she established a full service events agency in Bahrain, EVENTSCOM, where for more than eight years she provided strategic marketing, communications and events support to numerous government bodies, regional companies and international firms seeking to enhance their profiles and market positions in the GCC. Zahraa is very active with nonprofit and professional organizations. She is among the founders and board members of the Bahrain International Federation of Business and Professional Women (BPW), a past board member of Bahrain India Society and as current board member of the American Chamber of Commerce (AmCham), Bahrain Chapter.