Professor of Strategic Management and Director of the Chair Management by Missions and Corporate Governance at Universitat Internacional de Catalunya (UIC Barcelona). During the past fifteen years, he has collaborated as a consultant and researcher in the development of purpose driven management with companies such as Coca-Cola, Sony, Repsol, ISS Facility Services, Bristol Myers Squib and 100s more. During 8 years he was co-director of the IESE Business School research program on "managing by missions", an evolutionary management method of management by objectives. As a visiting professor, he teaches at Business Schools as Sant Telmo, IESE, ESADE (Spain), AESE (Portugal), Timony Institute (Ireland), PAD (Peru), ESE (Chile).
Formerly, he developed managing positions (sales, production, purchasing and logistics) for local and multinational companies such as TATA and Ficosa International in various countries (India, Mexico, United Kingdom & Spain). His last executive position was General Manager of HUF Spain (120M€ turnover, 500 employees), subsidiary of the German leading company in safety systems HUF International.
Rey holds a master's degree in research on Social Sciences, completed a research program at Bentley Hoffman Center for Business Ethics in Boston and has been trained in case method teaching by Harvard Business School. He received the extraordinary doctorate award for his PhD dissertation on organizational mission and purpose. Co-author of Management by Missions, published in six languages, and other books and articles in leading journals like Long Range Planning and Journal of Business Ethics.